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Advance Digital Marketing Diploma


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Price:  50,000  40,000
3 Months
0 Lessons

COURSE DESCRIPTION

advance diploma digital marketing

Advance Digital Marketing Diploma Course

Our Digital Marketing course has been designed to provide you with an insight into the role of digital tools within the modern marketing environment. We’ll explore the theoretical and strategic approaches to digital marketing, as well as include engaging, practical activities so you learn how to create an effective digital strategy.

What will I learn?

Upon completion of our Digital Marketing course you’ll have gained the skills to:

-Understand digital marketing and its disruption of the traditional marketing mix

-Be aware of the online consumer journey and how to effectively target your customers

-Understand the role of the core digital marketing channels

-Set clear objectives for the different digital marketing channels

-Understand how to write a digital marketing plan

Who should take this course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skill set, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.

Course Overview
Introduction to Digital Marketing

-Digital marketing fundamentals

-The role of digital marketing and its impact on the traditional marketing mix

-Strategic marketing in a digital landscape

-Digital objectives

-Internal and external factors influencing strategic decision making

 The Consumer Journey

-Changing consumer behaviors

-The digital marketing funnel

-Determining digital targeting strategies

 Social Media Marketing

-Social media’s role in the consumer journey

-Social media insights to improve your digital marketing

-Social media monitoring for better business decisions

-Social media business objectives

 Search Engine Optimization

-The Search Marketing Landscape

-Ranking Factors

-Common SEO objectives

-Building Organic Search success

 Content Marketing

-Content marketing planning and strategy

-Types of digital content

-Conducting topic research

-Creating engaging content for digital platforms

 Paid Search and the Google Display Network

-PPC purpose and rationale

-Keywords and Match Types

-Account structure and setup

-Improving performance and Quality Score

-The Google Display Network

-Creating ads

 YouTube Video Marketing

-The scale and reach of YouTube

-The key YouTube marketing formats and targeting options

 Google Analytics

-Measurement Objectives

-Key Dimensions and Metrics

-Google Analytics – account setup and structure

-Google Analytics reporting and measuring success

-Introduction to Attribution

 Email Marketing

-Effective Email Writing

-Email Insights for Better Conversion

-Email Marketing Strategy

 Digital Marketing Strategies

-Choosing digital Key Performance Indicators

-Creating a digital marketing strategy

-Planning your digital marketing activity

-Data driven marketing strategies

digital marketing services omni academy karachi pakistan

Related Courses

Diploma in Digital Marketing – All-in-One Course 

Fast-Track | Digital Marketing Course 2017 (2 Months Approx)

Social Media Marketing for Business Growth (2 Months Approx)

Search Engine Optimization – Advanced SEO(2 Months Approx)

Digital Marketing Boot Camp (2 Months Approx)

KEY FEATURES

Flexible Classes Schedule

Online Classes for out of city / country students

AMAZING Discount OFFER

Weekend Classes for Professionals

Internship Opportunity

Federal Govt. Accredited Certificate

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ABOUT US

OMNI ACADEMY is one of the most prestigious Training, Consulting & Digital Marketing firm, founded in 2010, under MHSG Consulting Group aim to help our customers in promoting brands, build preference, more engage with customers and increase sales through digital transformation. We are helping People to Get Valuable Skills and Get Jobs.

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  • Gulshan Campus : A-242, Sardar Ali Sabri Rd. Block-2, Gulshan-e-Iqbal, (Near Rab Medial) Karachi.
  • DHA Office : 46-C, 24th Street Phase-II Ext. DHA, Karachi
  • 021 3498 6664(OMNI), 033 77 222 191, 0312 2169 325
  • info@omni-academy.com
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