WordPress SEO for eCommerce

WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined this course will help you improve your rankings, gain more subscribers and have a better website in general. This course will teach you effective and relevant methods towards optimizing your WordPress website for Google and other search engines!

WordPress SEO guide for beginners course will teach you how to set up your WordPress website in an efficient and search engine friendly manner to maximize your exposure in Google…

By the end of this course, you will be equipped with all the necessary skills to perform WordPress SEO and reach your target market.

Course Content:

Students will learn how to build a strong, presence in search engines
24/7 Support
Understand how SEO Ranking Factors are applied and how to influence them with website updates
Understand citations, reviews, rich snippets, backlinks and how to use them to create a strong local search presence
How to set up a WordPress website for maximum search engine exposure
Correctly set the Permalinks for better URL structure and then edit the filename manually where necessary
Use WordPress Pages and Posts efficiently and to their strengths
Install and set up a WordPress SEO plugin that gives fine control over the on-site SEO
Correctly optimize the on-page factors like titles, headings, images, etc.

SEO Tools for Professionals

Speed Tools : Speed is essential for a good user experience and SEO. To rank high, you need your site to be up-to-speed. Google PageSpeed Insights, you could use: Pingdom Tools, Yslow, WebPageTest or GTMetrics

Backlinks: Valuable backlinks can do a lot for your rankings. Various tools can give you insight into the links that point to your site, These tools can help you clean up your links to prevent or solve a Google Penguin penalty. Majestic.com, Ahrefs.com, Linkresearchtools.com

Duplicate Content: content Duplicate content can harm your rankings. If Google sees more versions of the same content, it gets confused about which content to show in the search results. Siteliner.com, Copyscape.com

Keyword research: Every SEO strategy should start with keyword research. Moz Pro Keyword Explorer, Google Trends, Google Adwords , Keyword Planner

Mobile friendliness: tests your site on various aspects that matter for the user’s mobile experience, like site speed and font size. Google’s Mobile-Friendly test

Spider tool: crawl your website to find (mostly technical) SEO flaws on your website. It checks for broken links (404s), it goes through your redirects, checks the length of your page titles and meta descriptions and finds duplicate content on your website. Screamingfrog.co.uk

Marketing: A marketing and benchmark tool for SEO is SEMRush. It helps to plan and focus your marketing efforts, by providing lots of information on the keywords and advertising strategies that your competitors use.

Google Analytics & SEO Master Tools

Google Analytics: Basic analysis includes the number of users you get on your site and individual pages, what are your landing pages, what route do users follow on your site, what are the bounce and conversion rate of a page and what device do people use when visiting your site. Google Analytics.

Google Search Console: While Google Analytics is useful to monitor how users behave on your site, Google Search Console focuses more on your site’s overall health.

SEO Suites

Ryte is one of the primary tools we use to analyze the on page SEO of a website. It analyzes if a website is indexable, by checking HTTP status codes, robots.txt file, canonicals, redirects, and pagination.

Searchmetrics. This tool mainly focuses on visibility. It calculates this with a bunch of metrics like how often your page and on which position it appears for a search term in a certain search engine.

Sistrix is a similar tool as Searchmetrics, it only calculates visibility in a slightly different way. Apart from visibility, both tools will also provide lots of information on on-page SEO factors and backlinks.

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