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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials – 1Z0 477

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Oracle Marketing Platform Cloud Service 2017 Implementation Essentials - 1Z0 477


Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

– 1Z0 477

Is Certification Worth It?

The answer is a resounding YES for IT professionals who are looking to boost their career. While there are no guarantees, certification has been shown to enhance various aspects of an IT professional’s career, including:
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• Job Satisfaction

Certification Benefit

While the exact figures vary, data consistently show that certified employees earn more than their non-certified peers. Among the 9,500 IT professionals who responded to Global Knowledge 2015 Salary Survey:
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“An investment in knowledge pays the best interest.” – Benjamin Franklin


Responsys Data Model
  • Describe the Responsys Data Model
  • Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
  • Create and manage Filters, Segment Groups, and Seed Groups
Initial Configuration/Deliverability
  • Describe domain branding and domain delegation, and gather initial account settings
  • Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
  • Perform IP Warm Up and IP Ramp Up
  • Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
  • Implement conversion tracking
  • Configure subscription management
Integration: Interact Connect
  • Describe the Data Gateway Setup process
  • Configure Connect jobs to import data
  • Configure Contact Event Data (CED) exports
Creating and Managing Content
  • Create and manage documents
  • Read, write, and edit HTML code for emails
  • Apply responsive design techniques to emails
  • Create, manage, and test campaigns
  • Configure campaign settings in the Campaign Dashboard
  • Manage Campaign Categories, Link Categories, and Link Tables
  • Configure personalization using Built-in Functions or Responsys Personalization Language
  • Configure dynamic content modules
  • Create and manage forms
  • Design, manage, and publish programs
  • Analyze and test programs
  • Interpret standard reports and dashboards
  • Create custom reports with measures and dimensions
Multi-Channel Campaigns
  • Implement Rapid Retargeter display campaigns
  • Create Short Message Service (SMS) campaigns
Partner Integrations
  • Describe how Responsys integrates with technology partners

Training Track   : Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials – 1Z0 477

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  • Online Classes – Live Virtual Class (L.V.C), Online Training

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