Digital Customer Experience Management, or CXM, is a system companies use to track, oversee, and respond accordingly to all customer/business interactions–so companies exceed customer expectations in order to increase customer satisfaction, loyalty, and advocacy.
Deliver great customer experience throughout the customer journey and across all interaction channels. Socially enable your enterprise, empower mobile access anywhere, and apply learned insights from actionable data, all with the speed and agility of the Cloud. The Oracle Customer Experience Cloud helps businesses transform customer relationships into loyal brand advocates
Companies that consistently deliver a great customer experience (CX) have realized measurable business benefits far beyond improving customer loyalty and profit. Companies focusing on end-to-end customer journeys across multiple touch points and channels can build significant competitive advantage, reduce customer churn and differentiate their brand from competitors. This end-to-end focus on customer experience also improves sales effectiveness – converting customers into advocates and repeat buyers – while driving costs out of their business
Digital Customer experience (DCX) is one of the leading ways that marketers seek to differentiate their brands these days. But what is Customer eXperience?
Here, we answer that question and back it up with research that may surprise you
- Reduce at-risk revenue. Recover potentially lost customers.
- Engage existing customers as a sustainable engine for growth.
- Reduce the costs of new customer acquisition
- Engage employees. Reduce staff turnover and cost of hiring.
- Reduce the cost of customer and employee feedback infrastructure.
- Market intelligence and Innovation