Digital Marketing Course – DM Certified Professional
Omni Academy Digital Marketing courses covers the key areas required to become a prolific digital marketer in any industry and sector. As a high-quality, accredited qualification that is developed and validated by industry experts, the digital marketing skills are recognized and respected worldwide.
What is Digital Marketing?
Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing activity which is carried out through print media, live promotions, TV or radio ads. Digital Marketing describes how organizations advertise to consumers through computers, tablets, smart phones, and mobile phones.
Digital Marketing Certified Professional Course Summary
The Digital Marketing Certified Professional (DMCP) course exposes how to harness the power of digital marketing within the marketing strategy for your organization. You will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between Traditional and Digital Marketing.
This module will get you started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including: Search, Digital Display, Email Marketing, Social Media, Mobile Marketing as well as Analytics.
Key Concepts of Digital Marketing
The Opportunity of Digital Marketing
The Digital Marketing Principles
The Digital Marketing Framework
The Digital Marketing Method
Strategy and Planning Overview
Characteristics of Digital Marketing
Implications of Digital Marketing
Laws and Guidelines Basics
Search Engine Marketing Basics
Search Engine Optimization Overview
Digital Advertising and Marketing
Pay Per Click Advertising
Display Advertising Overview
Email Marketing Overview
Mobile Marketing Overview
Social Media Marketing Overview
Google Analytics Overview
Implementing Google Analytics
Managing Google Analytics Accounts
Analyzing Website Traffic
Analyzing Behavior and Conversions
Resources & Recommended Reading
For the most up to date information on Introduction to Digital Marketing please see the following online resources:
Occam’s Razor blog (by Avinash Kaushik) http://www.kaushik.net/
Hubspot Marketing Blog http://blog.hubspot.com/marketing
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