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Digital Marketing Course – DM Certified Professional

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Digital Marketing ProfessionalDigital Marketing Course – DM Certified Professional

Omni Academy Digital Marketing courses covers the key areas required to become a prolific digital marketer in any industry and sector. As a high-quality, accredited qualification that is developed and validated by industry experts, the digital marketing skills are recognized and respected worldwide.

What is Digital Marketing?

Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing activity which is carried out through print media, live promotions, TV or radio ads. Digital Marketing describes how organizations advertise to consumers through computers, tablets, smart phones, and mobile phones.

 Digital Marketing Certified Professional Course Summary

The Digital Marketing Certified Professional (DMCP) course exposes how to harness the power of digital marketing within the marketing strategy for your organization. You will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between Traditional and Digital Marketing.

This module will get you started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including: Search, Digital Display, Email Marketing, Social Media, Mobile Marketing as well as Analytics.

Course Topics:

 Key Concepts of Digital Marketing

The Opportunity of Digital Marketing

The Digital Marketing Principles

The Digital Marketing Framework

The Digital Marketing Method

 Strategy and Planning Overview

Characteristics of Digital Marketing

Implications of Digital Marketing

Laws and Guidelines Basics

SEO Introduction

Search Engine Marketing Basics

Search Engine Optimization Overview

 Digital Advertising and Marketing

Pay Per Click Advertising

Display Advertising Overview

Email Marketing Overview

Mobile Marketing Overview

Social Media Marketing Overview

 Google Analytics Overview

Implementing Google Analytics

Managing Google Analytics Accounts

Analyzing Website Traffic

Analyzing Behavior and Conversions

 Resources & Recommended Reading

For the most up to date information on Introduction to Digital Marketing please see the following online resources:

Mashable  http://www.mashable.com

Forbes  http://www.forbes.com

eMarketer  http://www.emarketer.com

Occam’s Razor blog (by Avinash Kaushik) http://www.kaushik.net/

TechCrunch  http://www.techcrunch.com

Hubspot Marketing Blog  http://blog.hubspot.com/marketing

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-100% Internship Opportunity

-Labs & Exercise, sample projects


digital marketing services omni academy karachi pakistan

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Flexible Classes Schedule

Online Classes for out of city / country students

100% Practical Scenario Based Training

Weekend Classes for Professionals

Internship Opportunity

Free Training Material

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OMNI ACADEMY is one of the most prestigious Training & Consulting firm, founded in 2010, under MHSG Consulting Group aim to help our customers in transforming their people and business - be more engage with customers through digital transformation. Helping People to Get Valuable Skills and Get Jobs.

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