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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials – 1Z0 477

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Oracle Marketing Platform Cloud Service 2017 Implementation Essentials - 1Z0 477


Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials – 1Z0 477

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“An investment in knowledge pays the best interest.” – Benjamin Franklin


Responsys Data Model
  • Describe the Responsys Data Model
  • Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
  • Create and manage Filters, Segment Groups, and Seed Groups
Initial Configuration/Deliverability
  • Describe domain branding and domain delegation, and gather initial account settings
  • Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
  • Perform IP Warm Up and IP Ramp Up
  • Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
  • Implement conversion tracking
  • Configure subscription management
Integration: Interact Connect
  • Describe the Data Gateway Setup process
  • Configure Connect jobs to import data
  • Configure Contact Event Data (CED) exports
Creating and Managing Content
  • Create and manage documents
  • Read, write, and edit HTML code for emails
  • Apply responsive design techniques to emails
  • Create, manage, and test campaigns
  • Configure campaign settings in the Campaign Dashboard
  • Manage Campaign Categories, Link Categories, and Link Tables
  • Configure personalization using Built-in Functions or Responsys Personalization Language
  • Configure dynamic content modules
  • Create and manage forms
  • Design, manage, and publish programs
  • Analyze and test programs
  • Interpret standard reports and dashboards
  • Create custom reports with measures and dimensions
Multi-Channel Campaigns
  • Implement Rapid Retargeter display campaigns
  • Create Short Message Service (SMS) campaigns
Partner Integrations
  • Describe how Responsys integrates with technology partners

Training Track   : Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials – 1Z0 477

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