Oracle Responsys Marketing Platform Cloud Service Implementation Essentials – 1Z0 477
An Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist has the knowledge required to use the Oracle Marketing Cloud B2C solution, execute new client account configuration and activation, complete the initial configuration of a Responsys database to support client requirements, and integrate Responsys with third party systems. Individuals who earn this certification can create highly targeted and personalized promotional and triggered messaging campaigns.
Course Outline:
Module1:Responsys Data Model
- Describe the Responsys Data Model
- Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
- Create and manage Filters, Segment Groups, and Seed Groups
Module2: Initial Configuration/Deliverability
- Describe domain branding and domain delegation, and gather initial account settings
- Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
- Perform IP Warm Up and IP Ramp Up
- Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
- Implement conversion tracking
- Configure subscription management
Module3:Integration: Interact Connect
- Describe the Data Gateway Setup process
- Configure Connect jobs to import data
- Configure Contact Event Data (CED) exports
Module4:Creating and Managing Content
- Create and manage documents
- Read, write, and edit HTML code for emails
- Apply responsive design techniques to emails
Module5:Campaigns/Forms
- Create, manage, and test campaigns
- Configure campaign settings in the Campaign Dashboard
- Manage Campaign Categories, Link Categories, and Link Tables
- Configure personalization using Built-in Functions or Responsys Personalization Language
- Configure dynamic content modules
- Create and manage forms
Module7:Programs
- Design, manage, and publish programs
- Analyze and test programs
Module8:Reporting
- Interpret standard reports and dashboards
- Create custom reports with measures and dimensions
Module9:Multi-Channel Campaigns
- Implement Rapid Retargeter display campaigns
- Create Short Message Service (SMS) campaigns
Module10:Partner Integrations
- Describe how Responsys integrates with technology partners
Training Track : Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials – 1Z0 477
INTERNATIONAL STUDENT FEE 500 USD
Job Interview Preparation (Soft Skills Questions & Answers)
- Tough Open-Ended Job Interview Questions
- What to Wear for Best Job Interview Attire
- Job Interview Question- What are You Passionate About?
- How to Prepare for a Job Promotion Interview
🎥 Your FREE eLEARNING Courses (Click Here)
Internships, Freelance and Full-Time Work opportunities
Flexible Class Options
- Week End Classes For Professionals SAT | SUN
- Corporate Group Trainings Available
- Online Classes – Live Virtual Class (L.V.C), Online Training
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