Salesforce Administrator – Marketing Cloud Administrator
The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
Course Key Learnings
- Knowledge of governance and compliance with reference to digital marketing
- Identify security best practices for data management, users, and permissions
- Implementation of account configuration including business unit structure, permissions, and security
- Management of subscriber data
- Evaluate data quality
- Configure Marketing Cloud products (builders, studios)
- Troubleshoot account configuration and user request
- Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
- Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
- Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
Course Outline
Digital Marketing Proficiency
- Review Governance and Compliance in Relation to Digital Marketing
- Review Security Best Practices for Date, Permissions, and PII
- Review Marketing Cloud Product Inventory and Offerings
Subscriber Data Management
- Review the Contact Model
- Review Data Quality Evaluation
- Review Preference and Profile Center
Setup
- Review Business Units, Users, and Security Configuration
- Review Integrations Configuration
- Review Features in Setup Home
- Review Marketing Cloud Extension Products
Channel Management
- Review Mobile Studio Configuration
- Review Email Studio Configuration
- Review Social Studio and Advertising Configuration
- Review Journey Builder Concepts and Use Cases
Maintenance
- Review Data Extraction and Report Generation Solutions
- Review Monitoring and System Availability
- Review Additional Marketing Cloud Product Benefits
Practice Exam and Wrap-up
- Complete a Practice Exam
- Review Next Steps
About the Exam
Read on for details about the Salesforce Marketing Cloud Administrator exam.
- Content: 60 multiple-choice questions
- Time allotted to complete the exam: 105 minutes
- Passing score: 67%
- Registration fee: USD 200 plus applicable taxes as required per local law
- Retake fee: USD 100 plus applicable taxes as required per local law
- Delivery options: Proctored exam delivered onsite at a testing center r in an online proctored environment.
- References: No hard-copy or online materials may be referenced during the exam.
- Prerequisite: None
Salesforce Cloud (FREE Practice Exam Dumps)
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Flexible Class Options
- Week End Classes For Professionals SAT | SUN
- Corporate Group Trainings Available
- Online Classes – Live Virtual Class (L.V.C), Online Training
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