Business Diploma

Business Diploma

Diploma in Business  equips the students and in-service employees to meet the challenges and avail the opportunities of the corporate world.  The program provides balanced coverage of the various aspects of Business and Management that will also allow the diploma holders to meet the challenge of today’s technology. Our expert faculty bring both academic knowledge and personal experience, providing you with the skills and know-how to jump-start careers after graduation. Core courses equip you with the fundamentals of financial management, communications, organizational behavior, international business, operations management, human resources management, marketing, and strategic planning. You will be ready to hit the ground running.

Course Key Learnings

• Apply systematic process for Creativity and Innovations
• Improve your understanding of Business KPIs
• Apply various Sales and Service techniques
• Understand the common trends in Digital Marketing
• Apply Market analysis techniques
• Learn the nuances of People management
• Improve Technical understanding
• Explain common Legal terminologies
• Improve business communication
• Improve Leadership Quotient for better productivity
• Understand Retail industry

Course Outline

Module1: Design Thinking and Creativity for Innovation

• Meaning and Importance
• Empathise
• Define the Problem Statement
• Idea generation and Brainstorming
• Protype and Test

Module 2: Business Acumen

• Meaning and Importance
• Common terminologies
• Common KPIs
• Business Model Canvas

Module 3: Sales and Service Excellence

• GUEST Model
• Gain Attention
• Understand Needs
• Explain about the Product/Service
• Suggest and Objection Handling

Module 4: Digital Marketing

• Introduction
• Search Engine Optimization (SEO)
• How Search Engine works
• What a website is made of!
• Keyword Research
• On-page and Off-page Optimization
• Email marketing
• Email marketing System
• LinkedIn Profile Optimization
• Increase your Reach on LinkedIn
• Online Advertisements
• Google Ads – Search Engines
• Web Analytics
• Google Analytics

Module 5: Point of Sale (POS)

• Meaning

Module 6: Legal

• Common Terminologies

Module 7: Business Analysis Techniques

• SWOT Analysis
• PESTLE Analysis

Module 8: Buying and Merchandising

• Principles of Merchandising

Module 9: Pricing

• Pricing Methods

Module 10: People Management

• Functions of HRM
• Assessment Tests
• In-Person Interviews
• Common Hiring Biases
• ADDIE Model in Training
• Performance Management System
• What should we assess?
• Key Characteristics
• SMART goal setting
• KRAs and KPIs
• Behaviourally Anchored Rating Scales (BARS)
• Multi-Source Appraisal
• Force Distribution/Bell Curve
• Assessment Development Centre (ADC)
• Balances Score Card (BSC)
• Psychological and Psychometric tests
• Giving constructive feedbacks
• Managing Teams
• ESOPs

Module 11: Process Improvement

• Lean vs. Six Sigma vs. Lean Six Sigma
• 5S example

Moduel12: Email etiquettes

• Email etiquettes

Module 13: Technology

• MS Excel
• Overview Power BI
• Google Drive
• Google Forms
• Data Science

Module 14: Retail Industry

• Meaning
• Story of Retail
• Common formats
• Key players
• 6 Ps of Retail
• Functions/Departments in Retail

Module 15: Luxury Brand Management

• Tips applied by Luxury Brands

Module 16: Leadership Quotient (LQ)

• Self-Assessment and common myths
• Conflict Management
• Assertive Communication techniques
• Change Management

Module: Presentation

Who this course is for:

• Business Owners/Entrepreneurs
• Management students
• Managers

Requirements

• Understanding of the English language.
• Interest in Business/Leadership/Management/Entrepreneurship

Career Path

Graduates of this course will be able to aim for roles as:

• Marketing and Sales Manager
• Project Coordinator
• Manager of Human Resources
• Retail Manager
• Business Manager
• Account Manager
• Office Manager
• Management Planning Coordinator

Job Interviews Question

• Business Development Manager Jobs Interview Questions and Answers

• Business Analyst Jobs + Interview Questions 

Realated Courses

Diploma in Business Management (6 Months) 

Advanced Diploma in Business Management (Business Administration)

Diploma in Banking and Finance

Diploma Human Resource Management -HRM Course

Digital Banking Certificate Course