Digital Display Advertising Training Course (DDA)
Digital Display Advertising is a form of online advertising that uses different graphical formats to reach out to customers, including banner ads, rich media and more. Unlike text-based ads, display advertising is highly sensory, using image, audio and video to communicate a marketing message.
Display ads are the boxes on websites that are obviously advertising. They can be along the top of web pages such as the traditional banner ad, or the larger text billboard, they can also be videos. These types of ads appear on distinct sections of the site that are specifically reserved for paid advertising and they promote brand awareness. Conversion is always the aim, but ROI is low for Digital Display Advertising.
What is Digital Display Ads?
Digital Display Advertising is a form of digital marketing, which uses display adverts appearing on web pages as a means of communicating relevant commercial messages to a specific audience based on their profile.
Digital Display Advertising Course Summary
This module will help you to implement effective Digital Display Advertising (DDA) campaigns. The module covers the core concepts and terminology associated with Digital Display Advertising, and explores what is involved with developing and implementing effective ad campaigns. We will firstly explore the benefits and the business value of Display Advertising, and then address key campaign aspects including: ad formats, campaign setup and planning, target audience definition, publishers, as well as campaign administration, budgeting (incl. different pricing metrics), measurement and optimization.
You will gain a comprehensive understanding of the creation, deployment and management of Digital Display Advertising campaigns, and learn about the wide range of ad display formats and how to carefully choose the most appropriate ad format for your campaign target audience. You will be able to develop clear objectives, deploy a campaign and then measure and optimize your campaign based on analytics. You will also be able to research and use a range of campaign publishers.
Digital Display Ads (DDA) Course Topics:
-Benefits of DDA
-Challenges with DDA
-Running Effective Ads
-Ad Display Frequency
-Laws & Guidelines
Resources & Recommended Reading
For the most up to date information on Digital Display Advertising (DDA) please see the following online resources:
IAB Rising Stars http://www.iab.net/risingstars
Double Click Gallery http://www.richmediagallery.com
Acquisio Blog Display http://acquisio.com/blog/category/d isplay-advertising/
BannerFlow Hub http://certifiedknowledge.org/blog/
Bannersnack Blog http://www.bannersnack.com/blog
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