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Digital Marketing Strategy Master

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Price:  40,000  30,000
2 Months
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Digital-marketing-strategyDigital Marketing Strategy

Course participants will learn Digital Marketing Strategy in its details, understanding the traditional advertising vs. digital advertising Eco-system. How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted.

Who should attend

This is a professional course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as an digital marketing specialist or a marketer.

Course Objectives

  1. Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy
  2. Understand the major digital marketing channels – online advertising: Digital display, video, mobile, search engine, and social media
  3. Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan
  4. Learn how to measure digital marketing efforts and calculate ROI
  5. Explore the latest digital ad technologies

Digital Strategy Course Contents

Creating a Comprehensive Digital Plan

  1. Introduction to structuring a digital strategy.
  2. Online marketplace analysis.
  3. Create overall digital strategy.

Creating an online acquisition communications plan and budget

  1. Introduction to digital media.
  2. Review digital media effectiveness.
  3. Create a communications budget.
  4. Create an online acquisition strategy.
  5. Optimise media channels.

Interaction with your audience

  1. Improving site customer journeys.
  2. Content marketing strategy.

Boost your conversion to sale

  1. Introduction to Conversion rate optimisation (CRO).
  2. Persuasion and site design.
  3. Mobile Commerce

Customer Engagement

  1. Introduction- Evaluating customer engagement.
  2. Social media marketing strategy.
  3. Email marketing strategy.

Flexible Class Options

  • Morning | Evening Classes | Workshops | Fast-Track
  • Week End Classes For Professionals  SAT | SUN
  • Online Classes – Live Virtual Class (L.V.C), Online Training

digital marketing services omni academy karachi pakistan

Related Courses

Diploma in Digital Marketing – All-in-One Course 

Digital Advertising & Marketing

Social Media Marketing for Business Growth 

Search Engine Optimization – Advanced SEO(2 Months Approx)

Digital Marketing Boot Camp (2 Months Approx)


Flexible Classes Schedule

Online Classes for out of city / country students


Weekend Classes for Professionals

Internship Opportunity

Free Course Material

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Federal Government Accredited Program

OMNI ACADEMY is one of the most prestigious Training & Consulting firm, founded in 2010, under MHSG Consulting Group aim to help our customers in transforming their people and business - be more engage with customers through digital transformation. Helping People to Get Valuable Skills and Get Jobs.

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Get your self enrolled for unlimited learning 1000+ Courses, Corporate Group Training, Instructor led Class-Room and ONLINE learning options. Join Now!
  • Gulshan Campus : A-242, Sardar Ali Sabri Rd. Block-2, Gulshan-e-Iqbal, (Near Rab Medial) Karachi. 021 3498 6664, WhatsApp 0312 216 9325
  • Dha Campus: 14-C, Saher Commercial Area, Phase VII, Defence Housing Authority, Karachi-75500 Pakistan. 021 35344 600, 0333 3808376
  • 021 34986664, 021 35344 600, 0333 3808376, KSA 050 2283468
  • info@omni-academy.com

  • Monday10.00am - 8.00pm
  • Tuesday10.00am - 8.00pm
  • Wednesday10.00am - 8.00pm
  • Thursday10.00am - 8.00pm
  • FridayClosed
  • Saturday10.00am - 8.00pm
  • Sunday10.00am - 8.00pm
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