Learn SEO Fundamentals to Advance

Search Engine Optimization – with SEO Tools & Tips

In this SEO Training Course students will learn how to hit #1 on Google, best SEO course for 2018 to enhance Digital Marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion even using Social Marketing SEO has a critical role to bring customers to your eCommerce website. (Visit page bottom for SEO free tools & Tips)

The Complete SEO Course (Fundamentals to Expert) 

1. How Search Engines Work
   • Crawling & Indexing
   • Providing Answers Based on Relevance and Importance
   • Search Engine Ranking Factors
   • Local Search Ranking Factors
   • Google’s Recommendations
   • Bing’s Guidelines
2. How Important is SEO?
   • The Importance of SEO
   • The Limits of Search Engine Technology
   • Case Studies of Failed/Poor SEO Implementation
3. Planning Your SEO Campaign
   • Setting and measuring your SEO goals and objectives
   • Competitor Benchmarking Tools & Techniques
   • Keyword Research + Tools
   • Visitor Intent: The Psychology of User Search Behaviour
   • User Experience/Usability
   • Content Strategy
   • Using Paid Search to Improve Website Quality Score
   • Optimise Your Website for Mobile Search
4. SEO-Friendly Web Design and Development
   • On-Page Optimisation
   • URL Best Practices
   • Metadata
   • Indexable Content
   • Crawlable Internal Link Structure & Breadcrumbs
   • “nofollow” Links
   • Duplicate Content, Redirects, and Canonical Links
   • HTML & XML Sitemaps
5. Popularity: Link-Building and Social Media Sharing
   • Link Signals
   • Link-Building Strategies
   • Social Signals in Search Results
   • The Impact of Google+
6. SEO Tools & Services
   • Google’s Webmaster Tools
   • Bing’s Webmaster Centre
   • Moz’s Open Site Explorer
   • Google & Bing’s Metrics Tools
7. SEO Myths and Misconceptions
   • Meta tags and Keyword Density
   • Effects of Paid Search on Organic Rankings
   • Anti-Spam Measures
8. Google’s Updates and Penalties
   • Overview of Google’s Update History
   • Black Hat vs White Hat SEO and Google’s Anti-Spam Measures
   • Link Auditing
   • Getting Penalties Lifted
9. Measuring and Tracking Your SEO Success
   • Key Performance Indicators and How to Choose Them
   • Paid & Free Analytics Software
   • Running an SEO Audit
   • Google’s (not provided) Keywords
   • A/B and Multivariate Testing for Conversion Rate Optimisation
   • Interpreting Your Data
10. The Future of SEO
    • Providing Searchers with the Best Possible Results
    • Search Context
    • Mobile Search
    • Social Search
    • Human Search
    • Predictive Search
    • Cornerstone Content and Internal Linking

SEO Tools for Professionals

Speed Tools : Speed is essential for a good user experience and SEO. To rank high, you need your site to be up-to-speed.  Google PageSpeed Insights, you could use: Pingdom Tools, Yslow, WebPageTest or GTMetrics

Backlinks: Valuable backlinks can do a lot for your rankings. Various tools can give you insight into the links that point to your site, These tools can help you clean up your links to prevent or solve a Google Penguin penalty.  Majestic.com, Ahrefs.com, Linkresearchtools.com

Duplicate Content: content Duplicate content can harm your rankings. If Google sees more versions of the same content, it gets confused about which content to show in the search results. Siteliner.com, Copyscape.com

Keyword research: Every SEO strategy should start with keyword research. Moz Pro Keyword Explorer, Google Trends,  Google Adwords , Keyword Planner

Mobile friendliness: tests your site on various aspects that matter for the user’s mobile experience, like site speed and font size.   Google’s Mobile-Friendly test

Spider tool: crawl your website to find (mostly technical) SEO flaws on your website. It checks for broken links (404s), it goes through your redirects, checks the length of your page titles and meta descriptions and finds duplicate content on your website. Screamingfrog.co.uk

Marketing: A marketing and benchmark tool for SEO is SEMRush. It helps to plan and focus your marketing efforts, by providing lots of information on the keywords and advertising strategies that your competitors use.

Google tools

Google Analytics: Basic analysis includes the number of users you get on your site and individual pages, what are your landing pages, what route do users follow on your site, what are the bounce and conversion rate of a page and what device do people use when visiting your site. Google Analytics.

Google Search Console: While Google Analytics is useful to monitor how users behave on your site, Google Search Console focuses more on your site’s overall health.

SEO Suites

Ryte is one of the primary tools we use to analyze the on page SEO of a website. It analyzes if a website is indexable, by checking HTTP status codes, robots.txt file, canonicals, redirects, and pagination.

Searchmetrics. This tool mainly focuses on visibility. It calculates this with a bunch of metrics like how often your page and on which position it appears for a search term in a certain search engine.

Sistrix is a similar tool as Searchmetrics, it only calculates visibility in a slightly different way. Apart from visibility, both tools will also provide lots of information on on-page SEO factors and backlinks.

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