Siebel Marketing: Marketing Manager Rel 15.5
What you will learn
This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You’ll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.
Learn To:
- Create segments and segment trees and load them into campaigns.
- Use the List Format Designer to create export list formats.
- Utilize the Email Marketing Server to create personalized email campaigns.
- Create marketing plans, programs, campaigns and responses.
- Manage events and marketing lists./li/u
Benefits to You
By taking this course, you’ll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you’ll develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.
Audience
- Application Developers
- Business Analysts
- Data Modelers
- Developer
- End Users
- Project Manager
- Support Engineer
- Technical Consultant
Related Training
- Suggested Prerequisites
- Basic knowledge of Windows navigation
- Oracle BI EE navigation skills
- Siebel Business Analyst 15.5
- Siebel navigation skills
Course Objectives
- Understand Siebel Marketing terminology
- Understand the Siebel Marketing architecture
- Create Segments
- Create Segment Trees
- Use Answers and Dashboards to analyze marketing data
- Create Marketing Plans, Programs and Campaigns
- Use the List Format Designer
- Manage marketing lists
- Manage marketing responses
- Create personalized email marketing campaigns
- Manage events
- Plan and budget marketing activities
- Understand campaign load formats
Course Topics
Siebel Marketing Overview
- Identifying components of Siebel Marketing Suite
- Understanding closed-loop marketing
Siebel Marketing Architecture
- Identifying components of the Siebel Marketing architecture
- Marketing clients
- Oracle BI EE
- Email Marketing Server
Marketing Terminology and Process Flow
- Explaining marketing terminology
- Campaigns, Offers and Treatments
- Budget Requests, Funds and Initiatives
- Executing Stand-alone campaigns
- Executing marketing programs
- Executing marketing plans
Segment Designer
- Understanding the segment designer interface
- Creating simple and complex segments
- Moving and changing criteria blocks
- Understanding counts
- Cross subject area queries
- Grouping criteria blocks
- Generate lists from segments
Creating Segment Trees
- Explaining the purpose of segment trees
- Splitting and sampling
- Working with segment tree branches
Marketing Plans, Programs, Campaigns and Events
- Identifying Siebel Marketing objects and their relationships
- Offer Management
- Events
- Campaigns
- Wave
- Programs
- Stages
- Marketing Plans
Using List Format Designer
- Understanding List Format Types
- Creating List Formats
- Combining Data Sets
- Sorting and Splitting
- Formatting
- Previewing List Output
List Management
- Describing the List Management Process
- Importing External Lists
- Creating Internal Lists
Response Management
- Describing the Response Management Process
- Integrating with Sales
- Tracking Responses
Email Marketing
- Creating an Email Campaign
- Personalizing and Editing Email Marketing Templates
- Understanding Conditional Fields
- Understanding Advanced Email Marketing Features
- Launching Email Campaigns
Event Management
- Describing the Event Management Process
- Defining Event Plans, Events and Sessions
- Managing Invitations
- Managing Registrations
Marketing Planning, Budgeting and Financial Tracking
- Creating Marketing Plans
- Creating Budget Requests
- Understanding approval cycles
- Setting goals
- Tracking expenses and budgets
Marketing Analytics
- Using Oracle BI Answers
- Using Oracle BI Dashboards
- Creating ad-hoc analyses
Minimum Participants: 4 Person or More
Job Interview Preparation (Soft Skills Questions & Answers)
- Tough Open-Ended Job Interview Questions
- What to Wear for Best Job Interview Attire
- Job Interview Question- What are You Passionate About?
- How to Prepare for a Job Promotion Interview
Your FREE eLEARNING Courses (Click Here)
Internships, Freelance and Full-Time Work opportunities
- Join Internships and Referral Program (click for details)
- Work as Freelancer or Full-Time Employee (click for details)
Flexible Class Options
- Week End Classes For Professionals SAT | SUN
- Corporate Group Trainings Available
- Online Classes – Live Virtual Class (L.V.C), Online Training
Related Siebel Course
Siebel 8.1.x Core Consultant Course
Siebel Business Foundation 15.5 Course
Siebel Customer Order managment Course
Siebel Installation and System Administration
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