Social Media Marketing Course
Social Media Marketing role is critical in fast-pace growth of Digital Marketing in modern marketing world, traditional marketing still exists but marketers are focusing on this well advance medium to interact with their target market, time has proved that Social Media Marketing is one of the most advance and interactive way to grow business with minimum marketing budget.
Social Marketing Course Topics
Week 1: A Strategic Perspective on Social Media Marketing
Introduction to social media and how it has altered the consumer decision-making process and communications paradigm. Describe the role of social media in marketing strategy and assess the tradeoffs in using social media relative to traditional communication methods. Learn how to set social media marketing objectives that are linked to business objectives. Overview of most popular Social Media Marketing Networks (Facebook, LinkedIn, Twitter, Instagram, YouTube).
Week 2: Leveraging Networks
Understand the role of networks in the distribution of content, including network structure and how it affects the flow of information. Learn how to leverage online networks and communities to engage consumers in brand-related conversations. Discuss how to identify influencers and their role in distributing content.
Week 3: Creating Engaging Social Content
Learn how to create social media content that attracts and retains consumers’ attention and motivates engagement and sharing. Describe the role of storytelling in a digital landscape. Understand how to evaluate and select platforms for distributing content. Use of Content Development Tools like Photoshop, Video Edit and WordPress.
Week 4: Social Media Listening and Co-Creation
Examine how social media listening is integrated into marketing decision making. Introduction to approaches to social media listening and how to draw inferences from listening data. Learn how social media is used to facilitate open innovation and co-creation. Learn use of Social Media Analytics and Reports.
Week 5: Assessing Social Media ROI
Introduction to a framework for assessing the return on investment of social media activities. Describe metrics for measuring the success of social media efforts and explore the role of analytics in linking these metrics to the bottom line. Understand the role of paid media in social media marketing.
Week 6: The Role of Social Media in the Organization
Describe organizational approaches to managing social media and developing social media policy. Discuss how to manage specific issues in social media, including negative feedback, online reviews, and crisis management. Identify ethical conflicts and issues associate with social media marketing decisions.
Who should take this social media course?
The Social Media Marketing course is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.
This specialist course is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
Top most benefit of SMM
- Brand Awareness @ min budget
- Increase in traffic of your website
- Improve website ranking
- Generating quality leads
- Increase networking and customer base