Big data refers to the massive and complex sets of structured and unstructured data that are generated at an unprecedented scale and speed by various sources such as social media, sensors, machines, and transactions. The volume, velocity, and variety of this data make it challenging to process, store, and analyze using traditional methods. What is the use of Big Data Analytics The use of big data analytics is wide-ranging and can provide many benefits to businesses and organizations. Here are some examples: 1-Improved Customer Experience: By analyzing customer data, businesses can gain insights into customer preferences, behavior, and needs. This
[…]