Digital Analyst

The Digital Analyst course is designed to provide individuals with a comprehensive understanding of digital analytics, which is the process of measuring, collecting, analyzing, and reporting data from digital sources to improve performance and make informed business decisions.

Course Key Learnings

Digital Analytics Fundamentals: This section covers the basics of digital analytics, including an introduction to web analytics, data collection methods, and metrics.
Data Collection and Analysis: In this section, you’ll learn how to collect data using tools like Google Analytics, Adobe Analytics, and Mixpanel. You’ll also learn how to analyze data using techniques like segmentation, cohort analysis, and funnel analysis.
Data Visualization and Reporting: This section covers how to create effective reports using tools like Tableau and Power BI. You’ll also learn how to present data in a clear and concise manner using visualizations like charts, graphs, and dashboards.
Digital Marketing Analytics: This section focuses on how to use analytics to optimize digital marketing campaigns. You’ll learn how to measure the success of campaigns using metrics like conversion rate, click-through rate, and cost per acquisition.
Digital Analytics Strategy: In this section, you’ll learn how to develop a digital analytics strategy that aligns with your organization’s goals and objectives. You’ll also learn how to implement a measurement plan and track your progress over time.

Course Content:

Module 1: Business Analysis and CBAP Principles

Business Analysis Fundamentals
CBAP Methodology
Requirements Elicitation and Stakeholder Management

Module 2: Change Management in Analytics

Principles and Strategies
Overcoming Resistance

Module 3: Data Architecture (CDMP)

Fundamentals of Data Architecture
CDMP Certification Overview
Data Modeling and Design Principles.

Module 4: Cloud Architecture

Module 5: Solution Design Certification

Importance of Solution Design in Digital Analysis
Front-end and back-end considerations in solution design
Traceability and auditing in digital solution architectures
Case studies on effective solution design in various business scenarios

Module 6: Visualization Techniques

Visualizing the target state and current state in digital projects
Tools and techniques for effective visualization
Approaches to problem-solving through visualization
Practical exercises for enhancing visualization skills

Module 7: ROI in Digital Analysis

Understanding Return on Investment (ROI) in the digital context
Calculating and measuring ROI for digital initiatives
Strategies for maximizing ROI in digital projects
Case studies demonstrating successful ROI implementation

Module 8: Business Case Writing Certification

Importance of business case writing in digital analysis
Structuring a compelling business case for digital projects
Incorporating ROI considerations in business cases
Hands-on exercises for writing effective digital business cases

Module 9: Target State and Current State Analysis

Techniques for analyzing and comparing the target state and current state
Identifying gaps and opportunities in the digital landscape
Strategies for transitioning from the current state to the target state
Real-world examples and case studies on target state analysis

Who is this course for?

This course is ideal for anyone who wants to learn digital analytics skills, including:

1-Digital Marketers: This course will help you understand how to measure the success of your digital marketing campaigns and optimize them for better results.

2. Web Developers: By learning how to collect and analyze data from websites, you can help your clients or organization make informed decisions about website design and development.

3. Business Analysts: This course will teach you how to use data to inform business decisions and identify opportunities for growth.

4. Data Scientists: By learning how to collect and analyze digital data, you can expand your skillset and become a more well-rounded data scientist.

5. Entrepreneurs: If you’re starting a new business or launching a new product, this course will help you understand how to measure its success and make informed decisions based on data.

International Student Fees: 1000 USD

Stay connected even when you’re apart

Join our WhatsApp Channel – Get discount offers

500+ Free Certification Exam Practice Question and Answers

Your FREE eLEARNING Courses (Click Here)

Internships, Freelance and Full-Time Work opportunities

Join Internships and Referral Program (click for details)

Work as Freelancer or Full-Time Employee (click for details)

Hire an Intern

Flexible Class Options