Google AdSense Course

AdSense is a free, simple way to earn money by placing ads on your website (Google). Course participants will learn Google AdSense step-by-step, How to plan your AdSense Campaign, creating content and generating more traffic for your side.

Google AdSense Course Objectives

Upon completion of this course you should be able to:

1. Start using AdSense on your site. – Maximise the advertiser pool that might be interested in advertising on your site.
2. Control which ads are shown on your site.
3. Control where ads are placed on your site.
4. Use Adsense to review the performance of the ads on your site. – Understand the difference between text only and rich image media ads.
5. Customize your ad preferences to suit your needs.
6. Understand Google AdSense policies.

Course Contents

About Google AdSense

1. Using display advertising
2. Discovering ad networks
3. Using AdSense
4. Understanding earning power
5. Understanding AdSense limitations

Getting Started with AdSense

1. Overview of AdSense
2. Creating a Google account
3. Linking your Google account to AdSense
4. Providing payment information
5. Using primary navigation

Configuring Ad

1. Understanding ad units
2. Creating a new ad unit
3. Placing ad-unit code in a website

Using Advanced Ad-Placement Strategies

1. Top-performing ad units
2. Configuring custom channels
3. Configuring URL channels
4. Setting up experiments
5. Configuring AdSense for custom search engines
6. Configuring different ad styles
7. Using AdSense for games and video
8. Optimizing AdSense configuration

Allowing and Blocking Ads

1. Using AdSense with multiple websites
2. Blocking specific advertiser URLs
3. Blocking specific ad categories
4. Blocking specific ad networks
5. Blocking specific types of ads
6. Blocking individual ads
7. Requiring a review of ads before they are displayed

Using Performance Reports

1. Understanding key ad-performance metrics
2. Reviewing your AdSense dashboard
3. Performance reports overview
4. Filtering specific information in reports
5. Adding notes to reports
6. Creating custom reports
7. Exporting reports

Advanced Administration

1. Accessing messages
2. Reviewing payment settings
3. Configuring account settings
4. Reviewing policy violations

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