Professional Digital Marketing Diploma
Omni Academy Digital Marketing Diploma program has designed to provide step-by-step education to marketing industry professionals and digital marketing students willing to make career with Digital Marketing Agencies, best program to learn the concepts of modern digital marketing with hands-on tools and technique – “all in one” course to learn Digital Marketing from basics to expert level, join class room or Online | Live classes. Read more about digital marketing.
Federal Govt. Affiliated Digital Marketing Diploma Program – your career Digital Passport !
Marketing has changed more in the past 5 years than the past 50,
Digital is Dominating the Marketing Profession!
- Only 48% of digital marketers feel highly proficient in digital marketing
- 76% of marketers believe measurement is important vs. 29% who believe they are doing it well
- 40% of marketers think their company’s marketing is effective
- 76% Percentage of marketers who think marketing changed more in the past 2 years than the past 50
- Read more about Digital in 2017 Global Digital Marketing Overview Report.
Why Digital Marketing Important
Most of us are aware of the huge evolution from traditional mass media advertising to digital advertising. However, what few of us realise is that, even within the digital advertising landscape, there have been some drastic shifts.
Across the world Digital Web development jobs have taken thе hot seat when it comes to career opportunities and positions as a Digital Marketing Analyst, Digital Marketing and Branding Professional, Social Media Specialist, Social Media Strategist, SEO Master as every company thаt has or wishes to build a strong online presence is searching for digital marketing experts and skilled professionals who are proficient in making digital marketing domain, with thе aim of growing their digital marketing brand by advanced website development, social media contents and mobile apps and other tool & techniques.
As per the research, there would be 500% more jobs for Digital Workers in coming 5 years as compare to any other profession, the right time to take the right decision now!
What will you learn?
Opportunity to learn digital marketing strategy, tactics and industry best tools, learning through instructor-led lectures, lab work, case studies and group discussions for improving your business most effective Marketing strategy.
Courses Key Learning
Digital Marketing Advanced Course Outline
Module-1 Introduction to Digital Marketing
- Digital marketing fundamentals
- The role of digital marketing and its impact on the traditional marketing mix
- Strategic marketing in a digital landscape
- Digital objectives
- Internal and external factors influencing strategic decision making
Module-2 The Consumer Journey
- Changing consumer behaviors
- The digital marketing funnel
- Determining digital targeting strategies
Module-3 Social Media Marketing
- Social media’s role in the consumer journey
- Social media insights to improve your digital marketing
- Social media monitoring for better business decisions
- Social media business objectives
Module-4 Search Engine Optimization
- The Search Marketing Landscape
- Ranking Factors
- Common SEO objectives
- Building Organic Search success
Module-5 Content Marketing
- Content marketing planning and strategy
- Types of digital content
- Conducting topic research
- Creating engaging content for digital platforms
Module-6 Paid Search and the Google Display Network
- PPC purpose and rationale
- Keywords and Match Types
- Account structure and setup
- Improving performance and Quality Score
- The Google Display Network
- Creating ads
Module-7 YouTube Video Marketing
- The scale and reach of YouTube
- The key YouTube marketing formats and targeting options
Module-8 Google Analytics
- Measurement Objectives
- Key Dimensions and Metrics
- Google Analytics – account setup and structure
- Google Analytics reporting and measuring success
- Introduction to Attribution
Module-9 Email Marketing
- Effective Email Writing
- Email Insights for Better Conversion
- Email Marketing Strategy
Module-10 Digital Marketing Strategies
- Choosing digital Key Performance Indicators
- Creating a digital marketing strategy
- Planning your digital marketing activity
- Data driven marketing strategies
Who should take this course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skill set, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
Digital Marketing Internship Offer !
After completion of Digital Marketing Course, top students would be offered to join Digital Marketing Internship program to get the exposure to digital marketing world and corporate business requirements for a quick career start.
International Student Fee : 350$ | 1,300 SAR | AED 1,300
Flexible Learning Options
- Morning | Evening Classes | Corporate Workshops | Fast-Track
- Week End Classes For Professionals – Sunday
- Online Classes – Live Virtual Class (L.V.C), Online Training
Course Summary: Diploma in Digital Marketing is an all-rounder course to the core digital marketing disciplines, starting from basics-to-advanced level expertise, you will prepare you to take a digital marketing specialist role within the marketing domain.