Digital Marketing Certified Expert

Learn Online Marketing, Social Marketing, SEO, PPC, Google Adwords & More

Role of Online Marketing is growing while traditional marketing is no more effective, modern business is demanding modern digital marketing channels. In Online Marketing course you will learn how to master Social Media Marketing, Blogging, Copy writing, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production and we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!Everything you need to create a powerful online marketing presence…

What will you learn?

Opportunity to learn digital marketing strategy, tactics and industry best tools, learning through instructor-led lectures, lab work, case studies and group discussions for improving your business most effective Marketing strategy.

Module Info

Module 1: Introduction to Digital Marketing

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

Principles of Digital Marketing
Digital Research
Developing Objectives
Cultural Research
Connecting with the Customer

Module 2: Social Media Marketing

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

Key Social Platforms for Digital Marketing
Growing and Engaging an Audience
Developing Data-Driven Audience and Campaign Insights
Setting up a Social Media Experience for a Business
Creating and Optimising Social Media Campaigns

Module 3: Paid Search (PPC) using Google Ads

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

Fundamentals of Paid Search
Search Campaign Management
Paid Search Campaign Measurement
Paid Search Campaign Creation with Google Ads

Module 4: Email Marketing

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

Email Marketing Fundamentals
Email Design
Testing and Optimising an Email Campaign
Tools and Strategy
Creating an Effective Email Campaign
Marketing Automation

Module 5: Analytics with Google Analytics

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

Web Analytics Fundamentals
Creating and Configuring a Google Analytics Account
Monitoring Campaigns with Google Analytics Reports
Setting Goals with Google Analytics
Analysing and Recording Google Analytics Data

Module 6: Content Marketing

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

Content Marketing Concepts and Strategy
Developing a Content Marketing Plan
Publishing and Distributing Content
Using Content Research to Find Opportunities
Creating and Curating Content
Metrics and Performance

Module 7: Search Engine Optimisation (SEO)

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

SEO Fundamentals
Keywords and SEO Content Plan
Measuring SEO Performance
Aligning SEO and Business Objectives
Optimise Organic Search Ranking

Module 8:Display and Video Advertising

Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

Fundamentals of Display and Video Advertising
Google Display Network and Video Ad Formats
Creating and Managing a YouTube Channel
Creating Display and Video Campaigns
Targeting Display and Video Campaigns
Measurement and Optimisation

Module 9: Website Optimisation

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

Web Design and Website Optimisation
Design Principles and Website Copy
Publishing a Basic Website
User-Centered Design and Website Optimisation
Website Metrics and Developing Insight

Module 10: Digital Marketing Strategy

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

Digital Strategy Fundamentals
Setting Strategy Objectives and KPIs
Digital Strategy Research
Developing a Creative Strategy
Executing a Digital Marketing Strategy
Communicating a Digital Marketing Strategy

Who should take this course?

Those in traditional marketing careers who are looking to update their skillset.
Marketers working in Management and Senior Management.
Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
Entrepreneurs and small businesses owners.
Anyone hoping to implement an up to date digital strategy for their company.

INTERNATIONAL STUDENT FEE: 500USD