What is PPC? PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. In other words, it’s a way of buying visits to your site, rather than attempting to earn those visits organically. How does PPC advertising work: Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked. The goal of PPC advertising is to drive targeted traffic to a website, generate leads, or increase sales. Here’s how it works: 1. Choose a platform: Popular PPC platforms
[…]