PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. This is in contrast to organic search results, where websites appear based on relevance and authority without any cost to the website owner. How PPC works in Google Ads In PPC advertising, advertisers create ads and set bids for specific keywords or phrases that they want their ads to appear for. When a user searches for one of these keywords, the search engine displays a list of relevant ads, including the advertiser’s ad if their bid is high enough. The
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