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The Ultimate Guide to Differentiating Between SEO, SEM, PPC, and Google Ads

Posted by Digital Marketing, SEO Training, ,
In the world of digital marketing, acronyms like SEO, SEM, PPC, and Google ads are commonly used. While these terms may seem interchangeable, they actually refer to distinct marketing strategies. In this guide, we’ll explore the differences between SEO, SEM, PPC, and Google ads to help you better understand which strategy is right for your business. What is seo? SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The goal is to increase the quantity and quality of organic (non-paid) traffic to the website. […]
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