Friday CLOSED

Sat - Thu 10.00 am - 08.00 pm

Call : 021-3498-6664, 0312-216-9325, DHA 021-35344-600, 03333808376

Advance Digital Marketing Diploma – 2019 Course


Be the first to rate Advance Digital Marketing Diploma
Or log in to access your purchased courses
by admin
Price: 40,000.00 30,000.00
3 Months
0 Lessons

COURSE DESCRIPTION

advance diploma digital marketing

Advance Digital Marketing Diploma Course

Omni Academy’s Digital Marketing comprehensive (10 module’s) course has been designed to provide you with an insight into the role of digital tools within the modern marketing environment. We’ll explore the theoretical and strategic approaches to digital marketing, as well as include engaging, practical activities so you learn how to create an effective digital strategy.

What will I learn?

Upon completion of our Digital Marketing course you’ll have gained the skills to:

  • Understand digital marketing and its disruption of the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target your customers
  • Understand the role of the core digital marketing channels
  • Set clear objectives for the different digital marketing channels
  • Understand how to write a digital marketing plan

Digital Marketing Advanced Course Outline

Module-1 Introduction to Digital Marketing

  • Digital marketing fundamentals
  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Digital objectives
  • Internal and external factors influencing strategic decision making

Module-2  The Consumer Journey

  • Changing consumer behaviors
  • The digital marketing funnel
  • Determining digital targeting strategies

Module-3  Social Media Marketing

  • Social media’s role in the consumer journey
  • Social media insights to improve your digital marketing
  • Social media monitoring for better business decisions
  • Social media business objectives

Module-4  Search Engine Optimization

  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success

Module-5  Content Marketing

  • Content marketing planning and strategy
  • Types of digital content
  • Conducting topic research
  • Creating engaging content for digital platforms

Module-6  Paid Search and the Google Display Network

  • PPC purpose and rationale
  • Keywords and Match Types
  • Account structure and setup
  • Improving performance and Quality Score
  • The Google Display Network
  • Creating ads

Module-7  YouTube Video Marketing

  • The scale and reach of YouTube
  • The key YouTube marketing formats and targeting options

Module-8  Google Analytics

  • Measurement Objectives
  • Key Dimensions and Metrics
  • Google Analytics – account setup and structure
  • Google Analytics reporting and measuring success
  • Introduction to Attribution

Module-9  Email Marketing

  • Effective Email Writing
  • Email Insights for Better Conversion
  • Email Marketing Strategy

Module-10  Digital Marketing Strategies

  • Choosing digital Key Performance Indicators
  • Creating a digital marketing strategy
  • Planning your digital marketing activity
  • Data driven marketing strategies

Who should take this course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skill set, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business / work environments.


Digital Marketing Diploma | Fed. Govt. Accredited

Flexible Learning Options
Evening Classes | Corporate Group Workshops
Weekend Classes For Professionals SAT or SUN
Online Classes – Live Virtual Class (L.V.C), Online Training


digital marketing services omni academy karachi pakistan

Digital Marketing Related Courses

Digital Advertising & Marketing

Digital Marketing | Online Marketing | Certification Course

Social Media Marketing  (2 Months Approx)

Search Engine Optimization – Advanced SEO(2 Months Approx)

Google AdWords PPC | Online Advertising Expert Course

Find More (20+) Digital Marketing Courses

KEY FEATURES

FREE Workshops and Seminars

Online Classes for out of city / country students

Accredited Training Material

Weekend Classes for Professionals

Internship Opportunity

Federal Govt. Accredited Certificate

Inquire Now

Select Country:
Enter Phone e.g 923451234567
Branch
Online
Enter Code Below

Inquire Now

Lessons

Or log in to access your purchased courses
ABOUT US

OMNI ACADEMY is one of the most prestigious Training, Consulting & Digital Marketing firm, founded in 2010, under MHSG Consulting Group aim to help our customers in promoting brands, build preference, more engage with customers and increase sales through digital transformation. We are helping People to Get Valuable Skills and Get Jobs.

Read More

Contact Us

Get your self enrolled for unlimited learning 500+ courses, Corporate Group Training, Instructor led Class-Room and ONLINE learning options. Join Now!
  • Gulshan Campus : A-242, Sardar Ali Sabri Rd. Block-2, Gulshan-e-Iqbal, (Near Rab Medial) Karachi.
  • Dha Campus: 14-C, Saher Commercial Area, Phase VII, Defence Housing Authority, Karachi-75500 Pakistan. 02135344600 , +966 54 789 9214
  • 021 3498 6664(OMNI), 033 77 222 191, 0312 2169 325
  • info@omni-academy.com
WORKING HOURS

  • Monday10.00am - 8.00pm
  • Tuesday10.00am - 8.00pm
  • Wednesday10.00am - 8.00pm
  • Thursday10.00am - 8.00pm
  • FridayClosed
  • Saturday10.00am - 8.00pm
  • Sunday10.00am - 8.00pm
WhatsApp chat