Digital Marketing - Digital Around The World 2020 in Saudia, Bahrain, Oman

Digital in 2020: the Essential Headline Numbers

Digital’s role in our lives has reached new heights, with more people spending more time doing more things online than ever before:

The number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year.

Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year.

You’ll probably spend more than 100 days online this year

You’ll most likely go through over 100 days online this year

The normal web client presently goes through 6 hours and 43 minutes online every day. That is 3 minutes not as much as this time a year ago, yet likens to over 100 days of associated time per web client, every year. In the event that we permit around 8 hours every day for rest, that implies we right now spend in excess of 40 percent of our cognizant existences utilizing the web.

In addition, the world’s web clients will spend a combined 1.25 billion years online in 2020, with more than 33% of that time spent utilizing internet based life. Be that as it may, the measure of time that individuals spend online differs from nation to nation, with web clients in the Philippines spending a normal of 9 hours and 45 minutes of the day on the web, contrasted with only 4 hours and 22 minutes of the day in Japan.

Getting to full access: connecting the unconnected

More than 2 billion people have come online since the first mention of ‘The Next Billion’, but just over 40 percent of the world’s total population – roughly 3.2 billion people – remains unconnected to the internet.

More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). Countries in Africa account for 27 percent of the total, with 870 million people yet to come online across the continent as a whole.

Age plays a significant role in determining levels of internet access across these regions: more than half of Africa’s total population is below the age of 20, and there are more than 460 million people below the age of 13 across Southern Asia.

However, gender is also a critical factor, with data from the ITU showing that women are more likely to be ‘unconnected’ compared to men. The digital gender gap is also apparent in our latest social media data. In particular, women in Southern Asia are three times less likely to use social media today compared to men, offering meaningful insight into broader internet connectivity in the region.